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Associate Brand Manager

Erlanger, KY 41018

Posted: 02/08/2024 Employment Type: Direct Hire Industry: Marketing Job Number: 12318 Pay Rate: 80,000

Job Description

Associate Brand Manager
Work on exciting projects in a collaborative environment where your contributions are valued and rewarded. Endless opportunities for growth and the chance to make a real impact in a dynamic industry.

Why you should work here:
  • Collaborative Team: Join a highly collaborative team where your input is valued, and where there's a strong chance of being hired on permanently if you excel in your role.
  • Career Growth: Enjoy numerous opportunities for promotions and lateral moves within our organization. Experience unparalleled growth opportunities!
Responsibilities include:
  • Lead business analysis, key projects, and budget management to support business.
  • Collaborate with brand teams, cross-functional partners, global teams, and media agencies to develop, execute, and track brand initiatives and marketing plans.
  • Conduct competitive analysis using POS data to make recommendations and drive new product development.
  • Manage brand marketing budget, including tracking spending and monthly reconciliation with finance and agency partners.
  • Develop and execute marketing support elements such as creative assets, media plans, packaging artwork, and displays.
  • Lead ad hoc base business initiatives such as production renovations and process improvements.
  • Prepare analysis and reporting for business performance, including in-depth analysis of syndicated data and consumer research, to identify opportunities and make recommendations.
  • Present reports and recommendations to the Brand Manager and collaborate cross-functionally on new processes, creative development, media support, and product analysis.
What you need to succeed:
  • Bachelor’s degree in Marketing, Business, or related field.
  • 2-3+ years of experience in Product Management, Brand Marketing, or Category Management in a CPG environment.
  • Strong project management skills with the ability to work across multiple divisions and lead cross-functional initiatives.
  • Experience in competitive analysis and utilizing POS data to drive business decisions.
  • Budget management experience and proficiency in financial reconciliation.
  • Excellent communication and presentation skills.
  • Ability to collaborate effectively with internal and external partners to achieve marketing goals and drive business performance.

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